In a world where business landscapes are constantly evolving, finding the next big opportunity is a top priority for companies and entrepreneurs. One Canadian expert believes that the answer to this quest lies in Africa. J. Gregory Goldhawk, a retired Canadian diplomat turned marketing strategist and international business developer, has spent a considerable portion of his career in commercial diplomacy in Asia, now he is promoting the idea that Africa is where the future of business lies.
A Career Rooted in Commercial Diplomacy
Gregory Goldhawk’s career spanned 36 years in commercial diplomacy, primarily in Asia, and culminated with his final posting in Johannesburg, South Africa. It was his exposure to the African continent that ignited his conviction that Africa is the next global economic frontier. “I now run my own small consulting firm,” he says. “I consult to governments and businesses on a wide range of government-business relationship issues, primarily in the mining industry.”
His career journey and his observation of global trends have led him to conclude that Africa is a land of untapped potential and opportunities waiting to be explored.
The African Opportunity
According to Goldhawk, Africa is the place where significant economic and social transformations are set to unfold over the coming century. “It’s where all of our biggest opportunities,” he notes. He believes that Canada should shift its focus from other markets, such as Asia, and redirect its attention to Africa. The continent is not only growing economically but also undergoing dynamic social changes, making it a promising market for various industries.
Unlocking the Potential
The crux of the issue, as Goldhawk sees it, is that many Canadian companies remain unaware of the opportunities Africa presents. He stresses the importance of events like the conference where he was interviewed, as they play a crucial role in promoting African opportunities to Canadian entrepreneurs and businesses.
In a sense, he acknowledges that there is shared responsibility. While Africans need to tell their story and demonstrate the potential of their continent, Canadian governmental agencies and businesses must also pay attention to what Africa has to offer.
Goldhawk believes that Canadian companies often perceive Africa as a high-risk market and are thus hesitant to invest. He encourages Canadian businesses to familiarize themselves with Africa, as it is a continent with a promising future.
A Two-Way Partnership
In Goldhawk’s view, the partnership between Canada and Africa should involve two-way communication, with both sides actively engaging in dialogue. Canadian companies should explore the vast opportunities that Africa has to offer, and African companies should consider Canada as a gateway to North America.
He points out that Canada is a culturally friendly market for African businesses to establish themselves, and it can serve as a bridge to the United States and other North American markets. Many Canadian companies view the U.S. market as an extension of their domestic market, making it a valuable ally for African companies seeking to expand into the North American market.
Looking Ahead
As a seasoned diplomat and business consultant, J. Gregory Goldhawk’s advice for Canadian businesses is clear: “If you’re not thinking about Africa, you’re going to miss the next really big thing.” He firmly believes that Africa is where the most significant economic opportunities of the 21st century will emerge.
In a rapidly changing world, being on the cusp of the next big business frontier can be a game-changer. With Africa’s transformative potential and Canada’s friendly foreign market, the future of trade and investment between the two holds immense promise. As businesses on both sides explore this potential, the possibilities for growth and collaboration are truly exciting.
In conclusion, J. Gregory Goldhawk’s expert advice serves as a reminder that the global economic landscape is continually evolving, and opportunities can arise in unexpected places. Africa’s ascent as the next big business frontier is a testament to the dynamic nature of our world, and those who seize the opportunities it offers are likely to reap substantial rewards.
For AfriCanada Stream: William Muyuku
